Behind the counter at the sweet shop is Camilla, who has been a researcher for 10 years and has a degree in Psychology.
A talented and creative researcher, Camilla has 10 years research experience and a degree in Psychology. She started out research agency side, then worked in advertising (still in research) and finally as a client side researcher. She has worked on and for big, bold brands and smaller shoestring brands in the following sectors: Automotive, FMCG, consumer durables, telecoms, media, youth, entertainment, b2b and sport.
This unusual experience and a naturally creative outlook has made for a unique approach to research - one that challenges the traditional and pushes boundaries.
Camilla has experience of all major research techniques in desk research, quantiative and qualitative methodologies. When to use which technique to attain optimum commercial impact has been one of the key learnings from her experience. Fresh and flexible thinking from project design to analysis and presentation is a speciality.
She's also a member of the Market Research Society (MRS) and Independent Consultants Group (ICG).