The sweet shop philosophy and approach to market research for your business:
The sweet shop believes that simplicity is underrated in research. All too often market research is over-complicated and over-priced. Straight forward research gives answers that are easy to act upon. There’s some great, often low cost, ways to find things out that just require a little off the wall thinking.
The sweet shop is proficient in all research techniques (desk research, quantitative & qualitative). Results and recommendations are delivered in bite size chunks in interesting ways making them more digestible and usable. It’s a cliché but no research project is too big or too small. 
The sweet shop process is to identify your research needs through understanding of your business and strategy. The sweet shop will then create a bespoke research plan which may involve a straight forward piece of intensive desk research or commsioning a full blown piece of research, whatever the sweet shop will handle it for you. Then comes the fieldwork and analysis phase. The sweet shop will analyse and interpret the findings, keeping in mind your business and strategic direction. Finally, presenting back the results in a manner fitting your needs.
The sweet shop always drives to find a story, to put the findings into context and to add value into the project. Going that extra mile could be adding in some desk research that illuminates the findings. Just look how much you can learn from some consumer retail websites without paying a penny extra:
- What are the top sellers - Competitive sets i.e. consumers also looked at...
- Consumer reactions and reviews of products
- Issues with products